Australian brand SIR has returned to its roots, opening its first-ever flagship boutique in Bondi.
The brand, which was founded by Nikki Campbell and Sophie Coote in 2014, has returned to its coastal birthplace to open its first Australian bricks-and-mortar store.
The new local space follows successful pop-up stores in LA and New York City in the USA.
"The flagship boutique pays homage to SIR's evolution and overall sentiment with a feeling that is gentle but confident," the brand said in a statement.
"The shopfront itself has a beautifully poised outlook with large pieces of curved glass, steel framed and hand painted in a luxurious espresso brown.
"It’s sophisticated, endorsing a contemporary woman of taste," SIR said.
SIR's flagship store is located on Gould Street in Bondi.