Australian brand SIR has returned to its roots, opening its first-ever flagship boutique in Bondi. 

The brand, which was founded by Nikki Campbell and Sophie Coote in 2014, has returned to its coastal birthplace to open its first Australian bricks-and-mortar store. 


The new local space follows successful pop-up stores in LA and New York City in the USA. 

"The flagship boutique pays homage to SIR's evolution and overall sentiment with a feeling that is gentle but confident," the brand said in a statement. 


"The shopfront itself has a beautifully poised outlook with large pieces of curved glass, steel framed and hand painted in a luxurious espresso brown.

"It’s sophisticated, endorsing a contemporary woman of taste," SIR said. 

SIR's flagship store is located on Gould Street in Bondi. 


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