Seafolly has named Gabriella Brooks as its new global ambassador and face of this season's 'Escape to Summer' campaign.
Brooks becomes the global Seafolly ambassador after Lara Worthington and joins the list of other celebrities who have taken up the role including Gigi Hadid and Miranda Kerr.
Speaking on the appointment, Seafolly said Brooks aligns with the brand's values.
"Jet-setting between two of Australia’s most iconic beach destinations, Bondi and Byron, Gabby wholly embraces the Australian beach lifestyle.
"Known for her dedication and passion to building a highly regarded and influential modelling career that has taken her around the globe over the last seven years, she joins a prestigious line up of former Seafolly ambassadors.
"Gabby perfectly embodies the ‘Escape to Summer’ campaign and Seafolly brand values – she is confident, spirited and optimistic.
"From charming and sweet, to wild and passionate, Gabby in conjunction with Seafolly hope to inspire confidence in all women to embrace their true sense of self at the beach," Seafolly said.
The Escape to Summer campaign encourages Aussies to head to the beach to shrug off the cold of winter.
Vibrant colours, bold prints and 70s styling come together in the collection on new fabrications featuring texture, support and greater sustainability.
Brooks said she's thrilled to be working with Seafolly and on the Escape to Summer campaign.
"Growing up on the beach, I’ve worn Seafolly every summer for as long as I can remember.
"Seafolly embodies the fun and the freedom of the Australian summer and acts as a representation of some of my happiest times.
"The beach and the ocean is one of my favourite places to be and holds a special sense of calm for me, so to be working with a brand who really embodies the spirit of the Australian beach culture is very special," she said.
Brooks will be featured worldwide across a variety of media platforms in some of the brand's most anticipated new styles and collections until January 2022.