Seafolly has released its second campaign with its new global ambassador Lara Worthington.
The 'Live The Beach' campaign celebrates the beach lifestyle and also helps to further Seafolly's sustainability mission.
The collection is designed in Sydney and features innovative fabrics from Europe, textiles made from recycled fibres and quick dry cups for comfortability.
Speaking on key styles in the new range, Seafolly said that it has used a range of techniques to develop the new collections in an eco-conscious way.
"Seafolly’s sustainable approach starts with innovation.
"This season more so than ever, we have invested in new innovative fabrics and processes to further our journey to sustainability.
"The Twilight collection's swim styles have been crafted from a lurex fabrication, developed with a recycled Nylon base are perfect for long summer days in the sun and romantic starlight rendezvous.
"Meanwhile, Laguna's bold floral print has been digitally printed on a recycled rope style texture base, this collection is tactile, connecting you to nature through style and fabrication," the brand said in a statement.
The collection is inspired by retro prints, flora and fauna and sporty minimalism.
Live The Beach launched today and is available now on the Seafolly website, Seafolly Concept stores and selected wholesale partners.