Saba has unveiled its new concept flagship store at QVB, designed by award-winning interior design firm Hecker Guthrie.
The new store concept incorporates multimedia elements, a monochromatic palette and timber panelling.
Paul Hecker and Hamish Guthrie, who have been involved with Saba since 2002, said the design cultivates a contemporary, detail-driven retail experience for consumers.
"Reflecting on the strong heritage and influence that Saba has had on the Australian fashion industry since 1965, we were prompted to unravel this Saba ‘DNA’.
"Objects are placed within the space, to create a varying landscape of enclosures.
"A more curated space, rather like a gallery, is seen to be representative of the Saba’s ethos, and through explorations in furniture, artwork and installations, a more rounded identity is visible to the public."
The new QVB flagship store aligns with the unveiling of Saba's ‘Here Comes the Sun’ high summer campaign – with womenswear, menswear and accessory collections available.
Saba was founded in 1965 by Melbourne designer, Joseph Saba.
With over 100 locations across Australia, including online, freestanding and concession stores (David Jones and Myer), SABA is owed by APG & Co.