LA-based online retailer Revolve Clothing, which reportedly sold $440 million worth of apparel last year, has revealed Australia makes up 5.6% of sales.
In an interview with Ragtrader, Revolve CEO Mike Karanikolas revealed the company has not been immune to the weakening Australian dollar.
"Most US based online retailers saw Australian sales dive by 30% in the past couple years.
"Although Revolve did not escape from the macro trend, we kept investing in the market."
He said the etailer turned the corner in October 2015 with growth now in the double digits.
He said the strategy included growing revenue share for in-house brands and improved delivery times since March.
"For example, in May 30% of packages shipped to Australia went express and we reached 100% by the end of August. We have already seen customers rewarding us with repeat purchases."
The etailer has also capitalised on Australian currency depreciating against the US dollar in 2013.
"US retailers began retreating from the market in droves," Karanikolas said.
"As a direct result, advertising in this important market has become less expensive; the cost for Google Adwords in the women’s apparel category, for example, decreased roughly 25% in 2015 from 2014."