Australian retailer R.M.Williams has launched its most locally-sourced collection to date, with a new seasonal campaign that highlights life in rural Australia.
The new range includes footwear, apparel and accessories, with 61% of the product range made on Australian shores.
Over half of the products have been made by teams in the R.M.Williams workshop in Adelaide, South Australia, with the remaining products made in partnership with artisanal manufacturers in Sydney and Melbourne.
An increasing number of shirts, denim pieces and other apparel styles have buoyed this growth in local manufacturing, joining a core range of leather boots and accessories that R.M.Williams said have been crafted on Australian shores since 1932.
Several men’s boot styles are returning for the AW23 season, including the Comfort Turnout, Rigger Commando and the Arnhem Boot, available in a new shade of caramel.
The women’s boot offering includes colour updates to its Maya and Lana shapes in addition to the launch of two new high top boots, a suede Tabbita and a Minburra.
Its apparel range includes an assortment of outerwear styles, alongside knitwear, blouses, and leather accessories for women,
The AW23 range also includes a revised ranged of denimwear for both men and women, with all new denim styles crafted in Australia.
The brand hopes to maintain growth in its local production over the coming years through further developments to its Adelaide workshop location.
Meanwhile, the campaign called ‘The land we call home’ heroes the new AW23 collection captured on a working cattle station located on a 1620ha property at Waterloo Station in the New England region of New South Wales.
The lands, historic homestead, and restored farm buildings are featured in the campaign, alongside a diverse cast of local stockmen and women, including Nikia Dickinson Hunt and Joshua Line, who are performers at the Outback Spectacular.
The launch marks the next step for R.M.Williams' brand strategy ‘Crafted for life’ launched in November 2022.