The QVB has launched its latest campaign 'Make It Memorable', featuring culturally and generationally diverse ambassadors.
The campaign will launch through the QVB’s digital and social channels and will feature throughout the centre from April.
Ipoh Group GM Victor Gaspar said it aims to showcase how shopping, dining and experiencing the QVB is in itself an occasion.
“This campaign highlights what makes the QVB so wonderful – one of Australia’s most iconic and beautiful buildings that houses everything you need to prepare for an occasion; from the gift to the outfit and everything in between."
‘Make It Memorable’ will continue to feature throughout the year with unique masterclasses and pop up events surrounding special occasions such as Mother’s Day, an engagement party, Christmas and a special birthday.
It will create a series of activations at the QVB throughout the year.
The first Masterclass will take place for Mother’s Day, with media personality and mum Kate Waterhouse hosting an champagne High Tea together with interior stylist Steve Cordony.
A floral swing installation will be created under the Dome from the April 27 in the lead up to Mother’s Day.
Customers can have photos taken and are encouraged to share the images through social media for the chance to win an experience at the QVB.