UK luxury footwear retailer Pretty Ballerinas will open its third Australian store in Chadstone, Melbourne in November.
It marks the brand's first store in Victoria. Pretty Ballerinas COO Nina Gai-Till confirmed the roll out has been attributed to a range of factors.
“It is fascinating to see how much the Asian tourist impacts sales in central CBD locations.
"We were also enchanted to discover how incredibly fashion forward our Australian and New Zealand customers are, particularly within a broadened age group.
"Also, the focus on health and leisure works very well for our brand of ballerina flats.
"We find that the market itself is very flexible in terms of implementing branding strategies, and that there is a strong purchase ethic dedicated to quality goods.
"We are very pleased with how Pretty Ballerinas has taken off, and we are excited to continue rolling out our new stores.”
Gai-Till said that the retailer is still on the hunt for distribution partners across Australia and New Zealand.
“Pretty Ballerinas continues to develop strong partnerships with multi-brand luxury retailers in Australia and New Zealand. It’s an effective way to develop brand awareness and test product lines in a new market."