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Australian brand Misty Belvidere is set to hit the runway in New York.

The plus-size label will present its latest collection 'Tropiflora' at Full Figured Fashion Week (FFFW) later this month.

The brand previously made it on to the Curvy Couture Runway as part of the Virgin Australia Melbourne Fashion Festival (VAMFF) earlier in the year.

'Tropiflora' aims to explore modern technology using techniques such as digital printing with a strong focus on offering full figured women with sophisticated designs.

The label's designer Miss Kate believes that it's time for women to embrace their figures with more variety in the market.

"All women want the same thing, and that's to look and feel beautiful."

Misty Belvidere will track its journey on the international catwalk via its social media handles through the hashtags #MistyBelvidere #FFFWeek #effyourbeautystandards #aussiecurves.

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