Australian uniform business NNT has called on its first-ever brand ambassador, Dr Preeya Alexander, to kick off an ongoing campaign series featuring new real-life frontline workers with each instalment.
Dr Preeya was challenged to wear her NNT scrubs for activities beyond the healthcare sector and then discuss the results in a campaign video. This included walking the kids to school or doing the groceries.
This instalment of its ‘Dare to Wear’ campaign commenced on March 18, rolling out across digital, social media, and PR.
“For most of the brand’s heritage, there has been a strong focus on delivering uniforms programs at scale to some of the biggest and most reputable healthcare providers in Australia,” NNT head of marketing Madeline Cambel said.
“Now, the brand has turned to its wearers for inspiration, feedback and product improvements that service both larger uniforms customers and individual wearers.”
Future iterations of the campaign will include an AFLW player, a yogi, a professional boxer and a professional cricket player. NNT provides a variety of apparel such as scrubs, tops, pants, outerwear, knitwear, and uniforms.
NNT forms part of the Workwear Group umbrella, which is under Wesfarmers. The brand was established in 1962, beginning primarily in the nursing uniform space, which has since expanded across other frontline industries throughout Australia and New Zealand, and more recently the world.