Hugo Boss Oceania MD Matthew Keighran is set to join the Ragtrader Live power lineup on May 28.
Hugo Boss appointed Keighran as managing director for South East Asia, Far East Asia and Oceania in 2016.
Keighran, the former managing director of Australia, New Zealand and Japan, began his career with Hugo Boss in 1998.
Keighran has been integral to developing a solid channels strategy in Australia, seeing it emerge as one of the largest regional markets outside of China.
This includes the launch of Hugo Boss online via David Jones, as well as locations in key traffic sites.
"Within another 10 years, 60% of the world will live in large metropolises. So we had to look at where we are. Were we in the right locations?"
The result has seen globally strong performing stores, including the Hugo Boss Sydney Airport location.