Net-A-Porter and Mr Porter have strengthened their commitment to the Australian market yet again - what have they got planned this time?
The online retail giants have announced a partnership with Audi Hamilton Island Race Week 2014.
Hamilton Island Race Week is the largest, international offshore regatta in the Southern Hemisphere.
During the week-long event, which runs from 16th – 23rd August, Net-A-Porter will host a private style suite on-site for guests.
The etailer will also present a fashion show of its premium designer offering on the Thursday evening at qualia resort.
Net-A-Porter global head of personal shopping Lupe Puerta will attend the event and be available for personal style consultation via the style suite.
Mr Porter will partner with the annual Charles Heidsieck Champagne Lunch, which takes place on the lay day of the regatta.
The men's online shopping platform will provide 250 guests with tailored gift packs over the four-course lunch created by qualia executive chef Alastair Waddell.
Net-A-Porter president Alison Loehnis said the timing was strategic, given the recent launch of its activewear portal Net-A-Sporter.
"We’re particularly thrilled to be a part of race week off the heels of Net-A-Sporter's recent groundbreaking activewear launch and the style suite and fashion show will not only highlight our incredible brands and extensive categories but also bridge our Australian customer’s lifestyle from performance to play."
