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40% of in-store purchases are now driven by digital channels.

The Swedish fashion retailer has just announced its ninth store in New South Wales.

It tested the region's waters last year and now, it's planning to stay.

The embattled retailer is expected to return to profitability in FY17.

"Social media has encouraged us to work with our peers, in a complimentary and collaborative way."

The luxury department store has busted out of Sydney and Melbourne to tap a lucrative new market.

A global giant with over 2,000 stores is setting up residence next door.

The next edition will even include a partnership with Jakarta Fashion Week.

It was devised after feedback from 20,000 retail team members.

"It was difficult to find safe, available locations suitable for holding a store."

A team of just two staff manufacture her delicate ranges.

That, and an earthquake just three years later.

"It has been taking one bit at a time, the best I can, and not running."

Two fashion icons are joining forces.