The Swedish fashion retailer has just announced its ninth store in New South Wales.
It tested the region's waters last year and now, it's planning to stay.
"Social media has encouraged us to work with our peers, in a complimentary and collaborative way."
The luxury department store has busted out of Sydney and Melbourne to tap a lucrative new market.
The next edition will even include a partnership with Jakarta Fashion Week.
"It was difficult to find safe, available locations suitable for holding a store."
"It has been taking one bit at a time, the best I can, and not running."