Myer has revealed that during the first two weeks of NSW retail being open, store revenue lifted 35%.
Speaking at the business' annual general meeting, chairman JoAnne Stephenson said that while the business had lost 2000 individual trading days due to lockdowns across the country, the retailer was thrilled to be back open and trading.
In his address, CEO John King detailed the momentum that Myer's Customer First Plan has gained since its inception in 2019.
King revealed that the business has signed up more than 860,000 new loyalty members to its Myer One program since the start of FY19.
This growth represents a 116% lift loyalty members in FY21 when compared to the prior year.
King added that this growth has been achieved without any significant promotion of the program.
The loyalty members are spending too, with sales from Myer rewards increasing 59.8% in FY21.
Additionally, over the last three years, the largest new member acquisition has come from a younger demographic, those aged between 18 and 30 years old.
Other key achievements the business reported was that it was recognised as the seventh most trusted brand in Australia by Roy Morgan.
At the time of writing, Myer's AGM continues, with key updates to be reported by Ragtrader.