Myer's omnichannel maestro Mark Cripsey is the latest executive to leave the embattled department store.
It follows a 30-man cull of Myer's executive and senior management department just two weeks ago.
Cripsey joined the business in 2015 and spearheaded its eCommerce overhaul as chief digital and data officer.
While he was appointed COO by Myer chairman Garry Hounsell in January, he will exit the business at the end of September.
In announcing results today, Hounsell commented on recent leadership changes.
“The FY18 financial results are disappointing.
“When it became apparent to the board that the execution of the strategy was not going to deliver an improved financial performance, we made the decisive move to make significant leadership changes.”
Key exits at Myer this year have included executive general manager of marketing and customer Louise Pearson and executive general manager merchandise buying Karen Brewster.
Executive general manager brand strategy and marketing Michael Scott also left, along with chief general counsel Richard Amos and executive general manager merchandise planning Damian Walton.
Former House of Fraser executive Allan Winstanley has been appointed as chief merchandise officer and Paul Goodall as store development director.