Men's luxury destination Mr Porter has announced a new shoppable app exclusively available on Apple TV.
The app is a world first in luxury content and commerce - and will provide its growing Aussie contingent with more ways to shop.
In an interview with Ragtrader earlier this year, Mr Porter revealed Australia as a top five market with almost half of orders shipped outside capital cities.
Top-selling brands to Australia include Givenchy, Thom Browne, Saint Laurent and Alexander McQueen.
Mr Porter for Apple TV, specifically designed for tvOS, will enable customers to shop from video content produced on Mr Porter's weekly shoppable digital magazine, The Journal.
The content will be updated regularly with the latest short films and exclusive video from each issue.
Highlight films range from insider-knowledge on ‘Tokyo’s Best Kept Secret,’ and informative tutorials as ‘How to Iron a Shirt,’ through to behind-the-scenes access with ‘24 Hours with...Public School.’
The Apple TV app can automatically download when the Mr Porter iOS app is downloaded for iPhone or iPad.
The app has been built using the newly released Swift 3 – Apple’s latest programming language enabling lightning-fast software.
tvOS features such as Multipeer connectivity enables connection between Mr Porter apps across Apple TV, iPhone and iPad via WiFi or Bluetooth.
This means viewers can shop menswear and lifestyle products they see on TV while browsing the app from the biggest screen in the living room or on-the-go.
Net-A-Porter group chief Federico Marchetti said this is a significant move for the etailer.
“As we aim to create innovative new omnichannel retail experiences by combining TV and e-commerce, we couldn’t be prouder of the Mr Porter team: the vision of shopping luxury via Apple TV is now a reality.
"We are excited that Mr Porter is among the first to give luxury customers a great new way to shop.”