Handbag label Mon Purse will give away $10,000 from bag sales this Christmas as part of its latest charity partnership with the McGrath Foundation.
All small, classic and large pouches sold across Australia (both online and in-store) will be part of the initiative, with $5 from every piece sold going directly to the foundation.
The campaign will end on January 31, with Mon Purse pledging to make up any remaining funds.
Mon Purse founder Lana Hopkins said the ongoing work the foundation does in the fight against breast cancer was extremely important to the brand.
“Breast cancer is the most common cancer affecting women in Australia with around 17,000 women being diagnosed every year.
"It’s important to Mon Purse and the values we hold within the company to make a contribution to our community. We’re proud to be able to donate $5 from every pouch sold over the Christmas period online or in any of our stores to the McGrath Foundation.
"Together with our customers we'll be making a minimum donation of $10,000 in January 2018 to the McGrath Foundation and we hope this is the beginning of a long partnership together."