Melbourne social enterprises Wrinkle Apparel and Trunks for Trunks have teamed up to launch a loungewear collection dubbed 'Save the Greys.'
United by their charitable work supporting some of nature's biggest animals, Wrinkle Apparel and Trunks for Trunks have come together to further support Elephants and Rhinos.
100% of profits from the Save the Greys range will be donated to Elephant and Rhino conservation programs including the Barumun Nagari Wildlife Sanctuary (Elephants) in Indonesia and the Olpejeta Conservancy in Kenya (Rhinos).
In addition to raising funds for the conservation programs, the brands hope to raise awareness of the threats facing 'The Greys.'
Both species are critically endangered and to date, there are approximately only 2,400-2,800 Sumatran Elephants left in the wild and 27,000 Rhinos.
"This collection of loungewear is dedicated to the amazing creatures we call ‘The Greys’.
"Our hope is that we can not only raise crucial funds for our charity partners to help support their work but also inspire others to act and help us change the destiny of elephants and rhinos," Trunks for Trunks founder Sally Hankridge said.
The unisex collection is made from organic cotton and features a cropped and classic jumper and long-sleeve tee, shorts, and track pants, available in navy blue and khaki green.
Wrinkle Apparel founder Adam Bell welcomed the partnership with Trunks for Trunks.
"The opportunity to work with Trunks for Trunks to support Elephant and Rhino conservation was an absolute no brainer.
"Sally’s drive, work ethic and compassion are truly inspiring, and she encourages my creativity to run wild.
"Our shared love and passion for these animals has made this journey so rewarding.
"We’re thrilled to unveil this project and can’t wait to see the impact that we make," he said.
The 'Save the Greys' collection is available now from the Wrinkle Apparel online store and retails for between $55 and $125.