Australian jewellery designer ManiaMania has poached global model Dree Hemingway to star in its latest film project 'Alchemize Your World'.
The film is set to be the first in a series of creative projects the brand is working on and will be followed by a the launch of a new brand initiative as well as a website upgrade.
'Alchemize Your World' is directed by Tara Subkoff and aims to explore consumer relationships with social media using footage shot in New York from Hemingway's iPhone with a selfie stick.
The brand has said its goal is to create an online community of photographers, filmmakers, artists and designers to showcase 'creative viewpoints and interpretations of ideas'.
The release of the film will coincide with the launch of ManiaMania's SS15 Alchemy collection which will offer a range of earrings, rings and neck pieces in a variety of stones including blue/green labradorite, amethyst, rose quartz, smokey and clear quartz in brass, sterling silver and 18K gold.
Price points for the Alchemy collection range from $190-$590.