"Limited assistance on the floor, confusing layouts and unnecessary waiting times."

In one year of trade, shopping decisions came down to one factor. It wasn't women.

The retailer is set to accelerate its fastest growing product category.

It already has 243 stores in 28 different countries.

Specialty Fashion Group, owner of Katies and Millers, has warned of a tough season ahead.

“This is an incredibly exciting opportunity for Australian fashion."

"If there’s one thing I know from the decade I have spent working in China, it’s that entering the Chinese market can be a difficult task."

"There will be no need for any delay in releasing these numbers."

The family owned and operated business stocks a range of Australian designers, including Kit Willow.

There's a record store, a gift room and a digital printing station.

It's been five years in the making.

Following the cutting of international ties.

The brand is powering ahead with its 'New Myer' strategy.

"We are delighted to be right there by their side in the next phase of the journey."

And now Myer has plans to get on-board.