Lorna Jane claims to have taken the number one spot in Australian retail history, reaching one million likes on its Australian Facebook page.
The page was launched in 2012 and has a current growth rate of approximately 5000 likes per week and an average weekly post reach of over 2.2 million.
Lorna Jane digital marketing and e-commerce manager Jessie Dean said its reach is signifant.
"Lorna Jane has likers in over 50 countries and just about every corner of the globe including Australia, USA, Europe, Asia and the Middle East."
Additional social media platforms are also gaining rapid popularity, with its Move Nourish Believe blog experiencing a 200 per cent audience increase from 2013.
The blog also has over 200,000 unique visits per month.
The Lorna Jane e-commerce reportedly receives sales equal to that of 16 retail stores per month.
Current Lorna Jane social media statistics include:
- Total Facebook fans – 1,000,097
- Total Instagram followers – brand: 313, 558, Lorna Jane Clarkson: 73,000
- MoveNourishBelieve – 200,000+ unique visitors per month
- Google+ - 152,000
- Twitter – 28,400
- Pinterest – 37,575
- Tumblr – 11,000
The activewear brand operates 160 stores worldwide and is reportedly on the market.