Lorna Jane is getting tough on competitors.

The activewear retailer will commence applying Property Rights to its designs from August 29.

The move is aimed at protecting the brand's 70 - 100 monthly style releases from cheap copies.

Lorna Jane claims a number of brands have begun releasing top-selling designs using cheap fabrics and poor quality construction.

Founder Lorna Jane Clarkson is heavily involved in the garment development process, from the initial design phase to final garment fittings.

“We value our customers and when they shop with us can rest assured they receive the best activewear available in terms of both style and quality," she said.

 “Lorna Jane garments are made by active women for active women, and we take great pride in developing high-tech fashion-forward pieces to suit every woman’s active lifestyle.

“Our garments feature our trademarked LJ excel ™ fabric and superior construction technology, and when combined with trend-driven designs, truly sets our garments apart from others in the market.”

The brand plans to take action against any brands on the market producing and selling cheap replicas of its registered designs.

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