Lorna Jane is running with a company first.
The activewear brand is launching its debut virtual Active Room later this month.
The Active Room will be accessible through Move Nourish Believe (http://www.movenourishbelieve.com/#), the sister site of Lorna Jane's online store.
It will feature around 100 workouts direct from New York ranging from yoga and aerobics to Burlesque & Stretch, Chaisesculpt and The Bollywood Workout.
The portal has been created through a collaboration with Booya Fitness with an aim to allow users to access a wider range of boutique exercise classes from home.
Lorna Jane founder Lorna Jane Clarkson hopes the endeavour will encourage more women to regulate a healthy lifestyle.
"Lorna Jane customers can now experience the latest international workouts anywhere, anytime through their computer or smart-phone.
"It really is revolutionising the workout options available for women.
"Women can filter their workouts based on their energy levels at the time and their personal goals and find a routine to suit. It’s like creating a fitness studio in their very own homes."
The Active Room will officially launch on April 28th with prices starting from $9.99 per month.