Design-led retailer kikki.K, which entered into administration on March 10, has found a silver lining.
A spike in sales as workers set up home offices.
Last week, kikki.K saw eCommerce sales boom to 6,500 orders. This is five times the volume of the same week last year.
The dollar amount represented over 60% of what the brand’s revenue would have been from the 59 bricks and mortar stores across Australia, New Zealand, the UK and Singapore.
The stores were closed by administrators to protect the wellbeing of its team and the community at the end of March.
The response, and further sales data from kikki.K, suggests that people around Australia and the world are prioritising setting up home work spaces.
Core stationary items dominated the company's revenue.
The ‘Everyday Essentials’ Collection for instance, is delivering over 38% of total business sales.
In the last week alone, kikki.K sold over 7500 units of desk accessories, filing and storage items.
Notebooks was the number one category for kikki.K last week, selling through almost 10,000 units online, while nearly 8,000 units of pens and pencils also hit people’s shopping baskets
kikki.K sales data also uncovered a surprising jump in tactile crafting and DIY projects.
Close to 1500 units were sold in the brand’scategory of Display Presentation, driven by products like Vision Boards and DIY Albums.