Lane Crawford chief brand officer Joanna Gunn is heading down under.
Gunn will be among a lineup of international speakers at the Virgin Australia Melbourne Fashion Festival (VAMFF) Business Seminar.
She will be joined by The Kooples founders Alexander Elicha and Nicholas Dreyfus and fourth-generation design collaborator Luca Alessi.
The teaser lineup was announced at the program launch in Melbourne yesterday.
Festival chief Graeme Lewsey confirmed the full lienup will be released early next year.
"We are very pleased to be able to continue to expand the Festival program each year following the 'sold out' success of many shows and events last year.
"This coveted Festival will now span three weekends, over two full weeks of free and ticketed events.
"The Festival is proud to host and share such wonderful design talent with an even stronger emphasis on fashion, arts, ideas and so much more.
"Our dynamic program will celebrate creativity in all its forms."
The 2017 Virgin Australia Melbourne Fashion Festival will run from 01-19 March.