The company is on a mission to sell 4,000 business shirts in one year.
This move could see some retailers shutting up shop during the busiest time of the year.
"We've worked on a new calendar of activity which is designed to keep our customers entertained and engaged."
"We were getting around 800 a week searching for maternity on our website."
It's enlisted a London-based firm to bring its latest Australian store to life.
The retailer conducted a study that has revealed concerning insights about this demographic.
“Kapten is one of Europe’s fastest growing fashion houses, and we are expecting a similar trajectory in Australia."