It is happening for the first time this year.
This is a brand new direction for the heritage retailer.
This photo has to be seen to be believed.
One investor has his own network of stores - 300 of them.
"As I was styling clients for events, I was finding it increasingly difficult to find what I had in mind."
Think customers need to produce a receipt, or the original packaging, to return an item? Think again.
"The time that that solves in itself is a benefit."
You have to be ready for this by November 01.
It produces somewhere between 550 and 600 million garments annually.
"This small change will see hundreds of thousands of bags not being produced and ending up in landfill."
When I chaired a roundtable of CEOs, they all expressed concern about this.