Australian brand Koogal has named Pinterest as a key driver in generating traffic to its site and revenue.
Founder Tram Tran began her business four years ago and said that the platform has allowed her business to connect with customers across the globe.
“From day one, social media has been an important element in growing our business at Koogal.
“Besides having a strong presence on Facebook and Instagram with more than 50,000 followers combined, Pinterest has been our most important platform in reaching new customers around the world.
“Today, we now have customers from across six continents and over 95 countries.
“This global reach could not be possible without utilising Pinterest.”
She said the platform is responsible for 83% of social traffic to the brand's site, as well as 70% of its revenue.
“It's fortunate for us at Koogal that women's fashion is one of the top categories on Pinterest.
“With a combination of strong key words and visually appealing images on our profile, we are able to generate a reach of more than three million views monthly driving a lot of traffic to our site.”
Tran's key tip for other small-to-medium businesses and emerging brands using the platform is to remember it is like a search engine, so keywords and SEO are imperative.
“Because Pinterest is a visual search engine it's important to tell users exactly what they will get it they click through the linked content.
“Include your most important keywords to help you pins appear in relevant searches but don't do it in a forced way by stuffing all keywords in one space.
“Do SEO on your boards as well.
“By adding relevant keywords in your boards, you can help people on Pinterest find your content easier and show relevant content to users making click through rates to your site higher.
“Set up rich pins to provide extra information about your products.
“This can help increase engagement because users will get excited about following and engaging with you brand.
“Make sure all your pin links are correct and up to date.”