Kmart has launched an integrated Christmas marketing campaign that will be featured across major media channels.
This includes YouTube, large format OOH, catalogues, radio, social media, digital display, PR and in-store.
The nationwide TV campaign, created with Dentsu Creative and directed by Mitch Kennedy at The Producers, features a series of TVCs showcasing Kmart's Christmas range.
Kmart GM of marketing Rennie Freer said the campaign emphasises product and price.
“The overarching campaign message ‘A merry Christmas starts here’ celebrates the breadth of our categories, our famously low prices and how these come together showcased in solutions that are inspiring and easily accessible for our customers."
Matching Christmas apparel will be showcased across Facebook, Instagram, Snapchat, Pinterest and Tik Tok. Kmart will also release five Christmas catalogues this year as part of its marketing strategy.
Meanwhile, Kmart’s Wishing Tree Appeal will return this year for its 35th anniversary in Australia.
The Appeal will officially launch alongside founding charity partner, The Salvation Army, on Monday, November 7 across all stores.