Australian label Kirrily Johnston has big plans for 2012 including a website re-launch and expansion into more stores.
Having just opened a new boutique in Sydney for her diffusion line, Johnston now plans on re-launching her website in February in a bid to reflect both of her labels.
“The website will undergo an aesthetic overhaul, presenting the two brands as monolithic entities in their own rights - while aligning and streamlining them aesthetically to coincide with the decision to have separate boutiques for the two labels,” Johnston said. “We've built upon years of customer feedback to ensure the new site reflects what our customers have asked for and our online store will focus on heightened customer service and anticipating forthcoming trends in retail and e-commerce.”
Johnston said the focus of the new online design has been to create a more interactive, contemporary and user-friendly website.
The brand continues to have a strong relationship with David Jones and in the new season her diffusion line, Kj by Kirrily Johnston, will expand from five to 12 stores.
Now in its fourth season, Kirrily Johnston is stocked in more than 70 stores nationally and internationally.
Johnston said she is also continuing to develop the men's range within the Kj by Kirrily Johnston label for spring/summer 2012-2013.