JAG is forging ahead with its revival as a denim destination, with an exclusive event this week.
The brand detailed its repositioning in an in-depth interview with Ragtrader last year.
This week, fashion influencers were the first to preview its 'Made To Fit' collection at an exclusive event in Westfield Bondi Junction.
Denim specialists, together with denim expert Mark Giuffre, were on hand to fit guests in jeans from the ‘MADE TO FIT’ collection.
The collection features 15 new fits of the most popular styles of denim including skinny, straight and boyfriend in a range of rises, ankle lengths and washes.
Attendees included The Dollhouse DJ Leah Simmons, Pip Brophy and Monique Santos from VOGUE, Emma Westblade from RUSSH, Catlyn Mason from marie claire and Emma Freebairn from Sunday Style.
The event also included guests from InStyle, Cosmopolitan, Pages Digital, NW, POP SUGAR along with bloggers Hey Gents, Simon Says, Maiden Sydney, SWIISH and Alishayi.
The collection is available on line or in stores from $99.95 to $159.95.