Australian online marketplace MyDeal.com.au has launched an end of financial year sales initiative: Australia's Night Online.
Australia’s Night Online will be hosted on the MyDeal platform on June 26 at 6PM AEST for 24 hours.
It will showcase discounts and offers from both MyDeal sellers and Australian retailers, which will be promoting a sale on their own websites.
The initiative is partnership with Rakuten Marketing, ZipPay, Houzz Australia and Cash Rewards.
MyDeal said it created the event on the back of its success during Click Frenzy November 2017, where it was named the most visited online retailer by Hitwise for attracting 433,000 visits during the sales blitz.
Promotional partners Cash Rewards, Houzz, ZipPay, Compare and Connect will support the event to drive traffic, expecting impressions of 10M+.
Participating fashion retailers include Nasty Gal and Charles Tyrwhitt.