But as Par Lunquivt urges, it's worth it and our industry needs to get on board.
The move will allow them to drive direct sales.
One of the country's largest Ugg boot producers is getting a new sole on life.
"You really get that ‘saw it here first’ moment at a student fashion show."
Like all good hangovers, this is what retailers can do to see the light.
"We see localisation of channels as crucial to being relevant in this market."
Sales and training manager ANZ Bart Ware discusses how the brand is localising its presence down under.
“Many retailers have only survived the last few years because we've lived beyond our means.”
The canvas drawstring bag includes shorts,, a shirt, pants and a cardigan.
They have won over David Jones GM Bridget Veals and Parlour X director Eva Galambos.
“This decision is also good news for consumers."
Since 2012, she has grown her label from strength to strength.