The Supre foundation has announced that it will partner with the Allanah & Madeline foundation to launch a new anti-bullying campaign centred around image-based bullying called Share This!.

The campaign will see Supre create a series of workshops with the group aiming to reach 7,000 students, parents and community members across Australia to help shape and change behaviours and perceptions around the issue.

It will also feature a booklet given away in all of Supre's 90 stores across Australia and also has a dedicated microsite designed to offer advice and support for those affected by image-based bullying.

Supre foundation brand manager Vanessa Tindale said the brand was commited to continuing to support anti-bullying measures.

Share This! is phase two of our ongoing commitment to stamp out bullying, following the success of our award-winning launch initiative Bullying. So Not Ok. which has seen over 250,000 booklets distributed nationally.

According to Cotton On group CFO Michael Hardwick, the partnership is part of a long-term goal for the group to address community issues such as bullying.

“The partnership brings Supre foundation's purpose to life; to make a positive difference to people's lives within the communities we operate.

“We are excited to bring our business expertise and reach to educate and benefit those touched by the issue of image based bullying.”

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