Instagram has launched a new dedicated website for Australian businesses. 

The 'House of Instagram' website features a collection resources, including new insights into the Australian community, emerging consumer trends, tips and case studies.

This includes a strategic insight into Furla’s fall/winter 2019 marketing campaign, where it sought to grow market share in Japan.

As the first eCommerce market for the brand, the accessories brand used a number of tools to land a 16 point lift in ad recall among young consumers. 

This included the use of video in the collection ad format, allowing the brand to automatically display items from the its eCommerce  product catalogue and make it easy for people to see product descriptions and details. 

Style Theory and Little Mistress are also featured in the platform's guide to brand building, while Michael Kors and GAP are used as reference studies for Instagram Stories.

Facebook Australia director of marketing Alexandra Sloane said the business wanted to further support Australian businesses during a period of difficulty. 

"We know the toll the past weeks and months have taken on Aussie businesses across the industry, and our hope is that the House of Instagram can make our resources and support accessible to brands of all sizes.

"The House of Instagram is a place to discover how Australian communities, creators and brands are using Instagram to connect as we take steps out of the COVID-19 crisis," she said.

The announcement of House of Instagram follows Facebook's global announcement of Facebook and Instagram Shops, which is set to be rolled out globally in the coming months. 

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