Heinemann Asia Pacific will enter the New Zealand market this year, launching three retail concepts in Auckland Airport.
It is set to open from the second quarter of 2024 and will feature multi-brand segments including international luxury accessory brands and premium fashion. Its fashion concept will include brands such as Givenchy, Kenzo and Stella McCartney.
Heinemann AP CEO Marvin von Plato said this launch marks the company’s first entry into a significant customer demographic in Asia Pacific, as the second-largest foreign nationality group for Australia-based operations.
“We are extremely proud to be entering New Zealand for the first time, and to be kicking off our partnership with Auckland Airport,” von Plato said. “We are excited to showcase the best of what Heinemann has to offer in the wider Oceania region, leveraging our operational experience and expertise accumulated over more than a decade in Australia.”
Auckland Airport chief commercial officer Mark Thomson said this marks Heinemann’s first-ever New Zealand airport partner.
“Heinemann’s new fashion, accessories, watches and jewellery offers further extend the current experience and these new additions help deliver a compelling shopping proposition that we hope will delight our travellers,” Thomson said.
Heinemann is a global duty free and travel retail operator, with nine retail sites in both Sydney and the Gold Coast.