The H&M Conscious Collection has launched in Australia.
Every piece in the collection is made from a sustainably sourced material, such as 100% organic cotton, Tencel or recycled polyester.
H&M produces somewhere between 550 and 600 million garments annually, with only around 1.3 million produced with closed loop material.
The latest Conscious collection includes floral printed coordinated separates and floaty dresses, with a palette of earthy tones, blush, pink and white.
Launched in Australia yesterday, it will be available in all stores nationally.
The brand activated a 'Conscious' hub in its Pitt Street store to mark the activation.
It allowed Sydney shoppers to learn more about the sustainability efforts made by H&M.