International fashion retailer H&M is marking its 10th year in Australia.
H&M unveiled its very first Australian flagship store at GPO Melbourne in April 2014. The store has recently undergone a refresh, including an updated store layout with new custom fittings.
Australia will follow a global rollout to refurbish around 250 H&M stores in 2024, with Chadstone next in line for upgrades.
Today, H&M has 35 store locations Australia-wide and online offering womens, mens, kids and lifestyle.
“We are incredibly proud to mark this significant milestone in Australia,” H&M country sales manager for ANZ Anna Baldwin said. “Our success over the past decade is a testament to our strong company culture, the support of our loyal customers and the dedication of our talented team.
“We are entering a new era, with fashion and the customer at the forefront, which will be visible through our store upgrades, creating inspiring shopping experiences, elevated products and a strong customer offer.”
The milestone follows a recent designer collaboration with emerging brand Rokh, which will hit Australia before any other market on April 18.
The evening before launch, H&M loyalty members will have the chance to shop the collection before everyone else at a pre-shop event that will be held in the H&M Pitt St store.
The collection will be available at H&M Pitt St Sydney, GPO Melbourne and via its online website.