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Swedish fashion retailer H&M is expanding its reach to regional Australia with the announcement of two new stores in Wollongong Central and Grand Central, Toowoomba.

Both sites are slated to open later this year and will mark the company's first expansion outside of major Australian cities.

H&M now operates 10 stores nationally across Sydney, Melbourne, Brisbane, Gold Coast and Perth.

H&M launched in Australia in 2014.

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