General Pants is set to reinvent retail at its new Brisbane store.
Following on from the launch of its new flagship concept in Sydney, General Pants is set to bring a similar experience north.
Located at 179 Elizabeth Street in the former Brisbane Irish Club, the heritage listed building will become home to a multi-level General Pants Co. store and boutique theatre.
The new General Pants Co. flagship will offer its curated collection of fashion, denim, footwear and accessories.
However, it will also encompass elements of music, art and pop culture that deliver the complete General Pants ‘lifestyle’ experience.
Customers will be treated to free WiFi and 90s arcade games, as well as in-store installations.
These include a digital t-shirt printing by The T-Shirt Mill and 'The Sound of Vinyl' record store in partnership with Universal Music.
An online shopping hub with access to more brands, and a novelty gift room, extends the omnichannel offer.
The site will feature a shop-in-shop concept for major brands including, Ksubi and Storeroom Vintage.
The Ksubi concept will be the only Queensland stockist of the highly anticipated Travis Scott collection.
General Pants Elizabeth St will open on October 19 with a launch party planned for its first night.
The event is open to the public and will offer free food, drinks, music and giveaways.