In celebration of Earth Day today, Forever New has unveiled a new campaign showcasing its progress on its sustainability goals.
The retailer unveiled its sustainability vision last year, driven by five key pillars: Responsible Fibres, Environment, Ethical Supply, Community and Diversity and Inclusion.
Progress has already been made on key goals; with Forever New stating it will achieve the below by the end of 2022:
- 80% of garments will be conscious - garments are considered conscious if it contains at least 30% responsible fibres or produced with responsible processes. Forever New defines a responsible fibre or process as one that has a lower environmental impact than the traditional option.
- 100% of faux leather will be vegan
- 50% of polyester items will be recycled
- 100% sustainable cotton will be implemented
Forever New MD Carolyn Mackenzie said the business is excited to make positive changes.
"It’s more important than ever that we see the fashion industry make responsible changes to ensure our planet is protected.
"Forever New is committed to becoming a champion of change in the industry, inspiring conscious shopping choices.
"I am proud of Forever New Conscious and what we will achieve not only in 2022 but in the years to follow," she said.