Australian fashion retailer Forever New has unveiled a first-to-Australia addition to its online store.

Forever New has launched a ‘Reserve in Store’ feature effective today.

‘Reserve in Store’ will offer customers a completely integrated online booking platform that allows them to reserve an item in-store for 24 hours and try before they buy.

Customers can reserve the item, free of charge, to try on or purchase in a nominated store.

Forever New MD Carolyn Mackenzie said the launch follows a recent upgrade to its digital platform.

“Our recent efforts to invest in our customer’s experience by partnering with leading technology partners is a key to our success”.

In 2019, Forever New ranked 5th in Australia and Britain’s top 25 most visited fashion online stores.

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