Australian retail brand Forever New is continuing its North America expansion, launching into a number of major American and Canadian retailers under its North American trading name, Ever New.
The expansion will see the Ever New brand in department stores Bloomingdales and Neiman Marcus as well as via Nordstrom, Lulus, South Moon Under and Amazon online.
Following on from the success of the brand’s partnership with Nordstrom.com in 2018, Ever New will launch a US website for customers to shop from in the coming months.
Forever New MD Carolyn Mackenzie said the market response has been strong.
“We have experienced great success already with Ever New in the US and we’re thrilled to continue this expansion by aligning with key leading global retailers that will allow us to reach new markets.
“It is with great pride that we have become one of Australia’s leading fashion brands, and we now hope to achieve this globally, with new items dropping in North American stores each week.”
The brand will continue to expand its presence in Canada, with two new store openings planned for 2019, one in Vaughn Mills, Toronto, and one in Calgary.
The expansion follows on from recent global partnerships with retailers including ASOS and Next in the UK; Zalora in Singapore; and Zalando in Europe.
Ever New’s Northern America expansion will commence from July 2019 and the US website will be available in the coming months.