Aussie retailers can expect to see bumper sales on Father’s Day this Sunday - but not in the apparel category.
This is according to data from Vend, a cloud-based POS and retail management software company.
Vend sales data from over 5000 Australian retailers shows that spending on Father’s Day last year jumped by 8% compared to an average Sunday, and increased by 6% the year previous.
According to Vend’s data, it is places to eat and drink that will see the biggest spending increase on Sunday.
Sales figures show a 12% increase in spend at cafes and restaurants on Father’s Day last year compared to an average Sunday, while food and drink retailers also saw a 12% increase.
However fashion, homewares, and beauty stores all had declines in spending on Father’s Day.
In fact, apparel sales dipped by 11%. Home, lifestyle and gifts also dipped 9%.
Vend country manager Dave Scheine said the figures offer interesting insights into category spending.
“Overall, our data shows an upward trend in the amount people are spending on Father’s Day, and we predict that this will continue which is great news for some retailers.
"But for stores like fashion, beauty and homewares who could see a bit of drop on Father’s Day, there are still ways they can get in on the action.
“Shoppers often struggle with what to buy their Dads and so default to something else such as heading out for a meal. What they really need are some new ideas.
"Simply packaging up a selection of products into Father’s Day gift sets, teaming up with other local stores to create special offers or products, or even offering expedited delivery for last-minute purchases, could make all the difference. ”
Perhaps surprisingly, retail spend is also likely to be slightly higher than on Mother’s Day, with Vend data showing just a 5% increase in spend on Mother’s Day this year, and a less than 1% increase last year.