Australian designers are set to benefit from the rise of sustainable fashion, with the sale of ‘conscious’ products growing 1.8x faster than the marketplace average on Farfetch.
The global luxury fashion platform has published its second annual Conscious Luxury Trends Report.
It revealed that the sale of conscious products grew almost twice as fast as the marketplace average over 2021.
Farfetch now sells 220 brands that are rated highly by Sydney-based firm Good On You, up 13% YoY.
Zimmermann, Camilla and Marc, Dion Lee, and Lee Matthews are among Australian designer brands on the platform.
The online marketplace revealed that brands which scored were rated as ethical and sustainable represented 49% of GMV from conscious products, up 52% YoY.
Searches for conscious terms on Farfetch also rose 93% YoY, suggesting many customers are proactively looking for sustainable items.
The amount of related product on Farfetch supplied by the network of boutiques grew 40% YoY; GMV from conscious products from boutique partners was up 46% YoY.
Farfetch senior director of sustainable fashion Thomas Berry said the insights had learnings for the broader industry.
“As the platform for luxury we have a unique view derived from over 3 million active consumers and over 1,400 luxury sellers on the marketplace.
“It’s clear from the data that consumer appetite for more conscious and circular ways of engaging with fashion continues to grow, and that brands are responding to the opportunities that this trend presents.
“We hope the insights in this year’s report help our partners, and the wider industry to continue to think, act and choose positively.”