Neil Fiske has been appointed as president and CEO of Gap Inc.
The international brand, which left Australia recently after an unprofitable track run, has appointed the ex-Billabong chief to restore its fortunes.
Reporting to Gap Inc. head honcho Art Peck, he will commence his role on June 20.
“Neil brings significant retail and apparel experience to Gap Inc. and a track record of transforming and repositioning brands,” said Peck.
“He is an experienced leader who deeply understands the mechanics of this business, the value of an omnichannel strategy, and the need to build a progressive and relevant brand. I believe Neil is the right leader to strengthen Gap brand.
Fiske welcomed the challenge.
“Gap is a truly iconic brand that is loved by its customers across the globe, and I am excited about the significant opportunity ahead for us,” said Fiske.
“The brand has made some important progress and I look forward to working with the team to drive improved performance, operational excellence, great merchandising, and distinctive and powerful marketing.”
Fiske exited the Billabong business earlier this year, after a management exodus under new owner Boardriders.