Earlier this week, Maxshop.com unveiled its new spring/summer collection to selected fashion media and bloggers at the Winery in Surry Hills.
The event, on July 12, celebrated the launch of three separate collections; Hacienda, To Catch a Thief and In the Garden, featuring statement silk shirts, pastel bomber jackets and floral suits.
Maxshop’s buying & communications manager Sophie Brady, online & community manager, Tania Barthorpe, and new creative & marketing director, Tracey Heaven were also on hand to explain the concepts behind the collection and the inspiration for the brand to guests.
Guests, including fashion bloggers Margaret Zhang from Shine By Three, Jessie Bush from We The People, and Darren Luk from Boy Moments, were greeted with the Winery’s signature cocktail – The Giggly Rose – to compliment an array of canapés served.
To view photos from the event, head to ragtrader.com.au's Facebook page.