Australian etailer Esther and Co. has released the results of its recent Christmas and holiday promotions, recording sales growth of 87% in December.
The company's initial projections for sales growth were at 20-25%.
During the holiday sales period, Esther and Co. had days with conversion rates reaching as high as 3.6% through the month of December.
The etailer closed out the holiday period with an average conversion rate of 2.53%.
The holiday promotion has continued into 2018 for the brand with sales up 62%. The company has stated it is now on track to record an even better sales performance in February.