Amazon Australia has recruited local illustrator Beck Feiner to create two Australiana designs for its boxes during the festive season.

The designs turn Amazon's boxes into #MoreThanABox and encourage Aussies to reuse them to wrap gifts or create Christmas tree decorations. 

The boxes feature cut-out baubles on the internal flaps that artists of any age can cut out, decorate and hang on their tree. 

Feiner's designs are inspired by the native flora and fauna and the unique ways Australians celebrate the holidays – from koalas, echidnas and even a Christmas ibis, to shrimps on the barbie, backyard cricket and pavlova being carried away by ants. 

"I was thrilled to be asked to develop some fun festive illustrations for Amazon’s #MoreThanABox initiative," Feiner said. 

"I love creating art that focuses on honouring our environment and celebrating our diverse and unique culture in Australia.

"I’m very happy that these special edition boxes are encouraging Aussies to get creative, have some fun and ultimately to upcycle their Amazon boxes this festive season," she said. 

Encouraging customers to transform their box into #MoreThanABox, Amazon is supporting Greening Australia and will donate $5 every time a customer shares their creation on Instagram with the hashtag #MoreThanABox and tags the eTailer (up to a total value of $10,000).  

Additionally, in celebration of the initiative, Amazon has donated a further $10,000 to Greening Australia, helping the organisation work towards its goal of planting half a billion trees by 2030. 

Amazon Australia director of operations Craig Fuller praised the initiative. 

"We want to bring smiles to our customers’ faces while encouraging them to think about reusing and recycling their packaging this holiday season.

"We hope our holiday box designs will encourage customers to get creative with the family as they give their boxes a second – and more colourful – life," he said. 

Amazon boxes are 100% recyclable and can be put in the yellow kerbside recycling bin.

The water-activated tape used to seal the boxes is made out of paper and is also completely recyclable.

The business also replaced its plastic air pillows with recyclable paper dunnage early this year.

These actions and other sustainable moves made by the eTailer forms part of its efforts towards The Climate Pledge, a commitment to meet the Paris Agreement 10 years early and become net-zero carbon by 2040. 

Customers can also download the bauble illustrations separately to colour in and decorate at home. 

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