Ever wondered what industry buyers get up to at Rosemount
Australian Fashion Week? Sarah Pavillard, founder of online boutique
Frockaholics, offers an insight into Day Two of this year's industry
event. Stay tuned for more...
8.50am Stuck in traffic. Don't want to miss Camilla & Marc's
show this morning. Slightly frazzled due to lack of sleep. Can't quite work
out where it is going to be as the show is offsite.
9.30am Made it. Camilla & Marc
send a runway full of wearable and uber- desirable pieces down the catwalk.
The woven silks were stellar, the new jacket shape great for online and we
expect a waiting list for some of the colour pop party
frocks. 11.30am It's a rush back to the onsite location for Fashion Week and unfortunately we miss
Zimmermann. Sara Phillips presents a delightfully fresh show in the Cargo
Theatre. Pretty blouses and a stand-out city print blazer were highlights.
One to watch.
12.30am It's a battle to get into Little Joe, one of
the most anticipated shows of the week. Gail Elliot does laid back 80's
model off duty luxe. Interested to see collection later in the
week.
1.30pm Sabatini White show on the catwalk for the first time at
Fashion Week. Lovely to see new takes on beautiful, easy fitting knitwear. Sabatini's innovative fabrications and knit techniques are a hit with
our customers so some of the looks will definitely be instore later in
the year.
2.00pm With a break between shows I take the opportunity
for a quick bite at a favourite Rocks cafe and use the time to touch base
with the office and catch up on some work so I don't have to do it after
the last show tonight.
3.15pm We had great expectations for
Magdalena Velevska's parade and she delivered in spades. Magdalena
presented a show with some fresh new shapes and styles that also referenced
her signature details. Jackets, pants and little dresses are all must-have
items and are sure to resonate with the MV customers who have evolved into
very loyal followers over her first two seasons.
4.00pm Enter the
wonderful imagination of Camilla Franks in a fabulous showroom on York St.
Colour colour colour screams summer summer summer! Camilla's kaftans walk
out the door and we are often left with waiting lists. The range is
extensive and such a stand out that the edit is hard and we request a
recommended buy to trim the options down. 5.50pm Arrive at Flannel
just as Miro closes the curtain. Find a good vantage point - Flannel
doesn't disappoint and presents a range that us at home in Australia as it
is in New York. Leather and cream silks were wearable and we're looking
forward to the response for Flannel's second season at
Frockaholics.
6.40pm Crowds build for Nicola Finetti. Superb party
frocks sent down the runway that will probably sell out via
pre-order.
7.30pm Head to bar to meet with some media. Enjoy a drink and
some dinner.
8.00pm Disappointed to wait in queue for final show then find cargo theatre at capacity. Grab car and head to
Fox Studios instead.
9.15ish Alex Perry's white roses are a treat
and the mega-runway makes for quite a show. We see some great zebra prints
and gorgeous renditions of the gowns and frocks he does best. Sure things
for Perry fans.
10.30ish Ellery's show is a burst of loud music
accompanied by some much-needed icecream. Sequinned pieces and some
interesting shapes. Can't believe we've survived the day.
Sarah Pavillard: Founder of Frockaholics.
